Official Rules and Regulations

Chase M™ Down 2 Promotion

This Promotion is intended for viewing and participation in Canada only and shall be construed and evaluated according to the laws of Canada. Please do not proceed if you are not a legal resident of Canada at time of entry.

A valid e-mail address is required to participate in the Promotion. Many public libraries, retail businesses and others offer free computer and internet access and a number of internet service providers and other companies offer free email addresses.

1. PROMOTION PERIOD. The Chase M™ Down 2 Grand Prize Instant Win Game and On-line Instant Win Game (the “Promotion”) commences on January 13, 2016 at 9:00 AM (ET). Chase M™ Down 2 Grand Prize Instant Win Game ends on May 13, 2016 at 11:59:59 PM (ET) (the “Promotion Period”). 

i) GRAND PRIZE INSTANT WIN GAME:  No Purchase Necessary.  Randomly seeded in a total of 417,103 M&M’S® Milk Chocolate (48g, 120g, 200g & 400g), M&M’S® Peanut (49g, 120g, 200g, & 400g ), M&M’S® Peanut Butter (46g,144g, 230g & 400g), and M&M’S® Almond (124g), M&M’S MINIS® (120G & 200g) M&M’S® Crispy (105g & 176g), M&M’S® dark (230g) bags found on specially marked displays in stores are 3 winning bags (1 winning Singles ( 46g 48g, or 49g ) pack , 2 winning Peg, Stand Up Pouch or Bowl size (105g, 120g, 124g,144g,176g 200g, 230g or 400g) pouches.  Each winning bag will contain a Prize claim form with a graphic depiction of a Red, Yellow or Orange M&M’S® Character. The in-pack Prize claim form will contain information on how to claim the Grand Prize. 

No Purchase Entry: To enter without a purchase, send by mail a return self-addressed, stamped envelope to M&M’S® Chase M down 2 Promotion C/O 5225 Satellite Dr. Mississauga, Ontario, L4W 5P9.  RE: No Purchase entry to receive a coupon redeemable in store for a free M&M’S® singles pack (30g -49g).  Requests must be postmarked before May 6, 2016. Limit one (1) request per outer mailing envelope per day while supplies last. Requests that are made in any fashion other than as specified herein are void.

ii) SECONDARY PRIZE ONLINE INSTANT WIN GAME: No Purchase Necessary. Go to , click on the “Enter To Win Secondary Prizes” button. A valid e-mail address is required to participate in the online instant win Game.

Enter a valid email address and a valid twelve (12) digit UPC code found on participating products (see list below) and click on the “Next” button Review the Official Rules and Regulations. If you agree, accept them as read and understood by clicking on the “Accept” button. Then complete the online registration form by providing your first and last name, telephone number, age and Province, email address, confirm email address, then confirm you are not a robot by clicking on the” I am not a Robot” button , complete the identified task and click on the “Verify” button. Then click on the “continue” button” to find out if you are a winner.. A valid twelve (12) digit UPC code can be found on the following participating products:

MARS® bar 52g, MARS® Dark bar 50g, MARS® Caramel bar 45g, SNICKERS® bar 52g, SNICKERS® Rockin’ Nut Road bar 50g, SNICKERS® bar with Almonds 50g, SNICKERS® Peanut Butter bar 50g, 3 MUSKETEERS® bar 54g, M&M'S® Peanut 49g, M&M'S® Milk Chocolate 48g, M&M'S® Chocolate Bar 42g , M&M'S MINIS® 30g, M&M'S® Peanut Butter Single 46g, TWIX® 50g, MALTESERS® 37g, BOUNTY® bar 57g, BOUNTY® Dark bar 57g, MARS® Maple50g, M&M’S® Peanut 100g Bottle, M&M’S® Milk Chocolate 100g Bottle, MARS® Two-Piece 85g, MARS® Caramel 2-piece 70g, SNICKERS® 2 Piece 93g, TWIX® 4 Piece bar 85g, BOUNTY® Three-Piece 85g, 3 MUSKETEERS® 2 Piece 93g, SNICKERS® ALMOND 2 Piece 92g, SNICKERS® Peanut Butter 100g, M&M'S® Peanut Sharing Size 75g, M&M'S MINIS® Mega Tube 50g, MARS® 20 ct FUN SIZE® Stand Up Pouch 260g, Mars Canada Inc. Variety 20 ct FUN SIZE® Stand Up Pouch 235g, MARS® 10ct. Junior 130g, SNICKERS® 10ct Junior 130g, TWIX® 10ct. Junior 100g, MARS® Bar Snack Size Chocolate 6 x 16g, SNICKERS® Snack Size Milk Chocolate 6 x 96g, TWIX® Snack Size Milk Chocolate 6 x 93g, M&M’S® Peanut Stand Up Pouch 200g, M&M’S® Milk Chocolate Stand Up Pouch 200g, M&M’S MINIS® Stand Up Pouch 200g, M&M’S® Crispy 176g, M&M’S® Dark Chocolate Stand Up Pouch 230g, M&M’S® Peanut Butter Stand Up Pouch 230g, MARS® Bites 230g, TWIX® Bites Stand Up Pouch 230g, SNICKERS® Bites Stand Up Pouch 230g, MALTESERS® Stand Up Pouch 165g, M&M'S® Milk Chocolate Bowl Size Stand Up Pouch 400g, M&M'S® Peanut Bowl Size Stand Up Pouch 400g, M&M'S® Peanut Butter Bowl Size Stand Up Pouch 400g, MALTESERS® Bowl Size Stand Up Pouch 324g, MARS® Bites Bowl Size 400g, TWIX® Bites Bowl Size 400g, SNICKERS® Bites Bowl Size 400g,M&M'S® Peanut Butter Celebration Size 1kg, M&M'S® Milk Chocolate Celebration Size 1kg, M&M’S® Peanut Celebration Size 1kg, MARS® Bar 4 x 52g, MARS® Bar Caramel 4 x 45g, MARS® Dark bar 4 x 50g, SNICKERS® Milk Chocolate 4 x 52g, SNICKERS® Peanut Butter 4 x 50g, TWIX® Multi 4 x 50g, BOUNTY® Regular 4 x 57g, 3 MUSKETEERS® Milk Chocolate 4 x 54g, M&M’S® Peanuts cello 4 x 49g, M&M'S® Milk Chocolate 120g, M&M'S® Peanut 120g, M&M’S® Crispy 105g, M&M’S MINIS® 120g, M&M'S® Almond 124g, M&M'S® Peanut Butter 144g, MALTESERS® 100g, MARS® Bites 130g, TWIX® Bites 130g, SNICKERS® Bites 130g, M&M'S MINIS® Baking Bits 275g, Mega Value Snack Size 761g.

Once you have registered for the Instant Win Game, you can enter additional valid UPC Codes from participating products, subject to the daily entry limit, by entering your email address, a valid participating UPC code, the alpha numeric captcha code and clicking on the “Enter” button. Every time you enter a valid UPC Code found on the participating products, subject to the daily entry limit, you will receive one (1) game play for the Instant Win Game for the chance to win a Secondary Prize. Limit of one (1) Instant Win Game play per person, per day. Limit of one (1) registration per person and email address. Maximum of four (4) registrations allowed per unique telephone number. If it is discovered that you have registered or attempted to register more than once, or attempted to obtain more than the stated number of entries by using multiple/different email addresses, telephone numbers, identities, registrations or logins, or any other methods, all of your entries will be declared null and void, and you will not be awarded any prize. Use of any automated, script, macro, robotic or other program(s) to enter or otherwise participate in this Promotion is prohibited and is grounds for disqualification by the Sponsor.

All entries are subject to verification.  The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor) to participate in this Promotion.  Failure to provide such proof in a timely manner may result in disqualification.  The sole determinant of the time for the purposes of a valid entry in this Promotion will be the Promotion server machine(s).

iii) NO PURCHASE ENTRY. To enter without a purchase, send by mail a return self-addressed, stamped envelope to M&M’S® Chase M down 2 Promotion C/O 5225 Satellite Dr. Mississauga, Ontario, L4W 5P9.  RE: No Purchase entry to receive a coupon redeemable in store for a free M&M’S® singles pack (30g -49g).  Requests must be postmarked before May 6, 2016. Limit one (1) request per outer mailing envelope per day while supplies last. Requests that are made in any fashion other than as specified herein are void. 

3. ELIGIBILITY: To enter and be eligible to win, a person must be a legal resident of Canada who is 16 years of age or older and who is resident and present in Canada at the time of entry and has a valid email address. Employees of Mars Canada Inc. (the “Sponsor”), it’s respective affiliates, subsidiaries, associated companies, prize providers, advertising and promotion agencies, the independent judging organization (collectively the “Promotion Entities”) or persons with whom any of these are domiciled or a member of their immediate family (defined as mother, father, brothers, sisters, sons, daughters and spouse of any of the above persons are not eligible to enter the Promotion.

The Grand Prize Instant Win Game commences at 9.00:00 am (ET) January 13, 2016 and closes at 11:59:59 pm (ET) May 13, 2016 or while product supplies last, whichever is earlier (Instant Win Game Period). If all Grand Prizes are claimed and awarded prior to May 13, 2016 a notice will be posted on the and site.

5. PRIZES & ODDS OF WINNING: There are a total of three (3) Instant Win Grand Prizes, available to be won at the start of the Promotion.
Each Grand Prize consists of one (1) 2016 FIAT 500X Pop FWD crossover. Colour of vehicle will be black or determined by prize sponsor. Features include, 1.4L MultiAir® I-4 engine, 6-speed manual transmission, Brown/Grey cloth seats, manatone paint,  AM/FM radio with remote USB port and auxiliary input jack  P215/60R16 tires, and 16” x 6.5” Silver Grey steel wheels with covers :. For additional FIAT 500X Pop FWD features, visit

Approximate Retail Value based on Manufacturers Suggested Retail Price of each Instant Win Grand Prize is Twenty One Thousand, Nine Hundred and Ninety Five CAD Dollars ($21,995.00 CAD) (exclusive of any rebates or incentives). Winner will be able to obtain their vehicle at an authorized FIAT Studio nearest to the location of the Grand Prize winner's primary residence. Vehicle licensing, insurance, registration, taxes, upgrades, options, accessories, fuel, maintenance, parking, winner's transportation to the dealership, and any and all other costs incurred directly or indirectly in connection with claiming, registering or using the Grand Prize are Grand Prize winner's sole responsibility. The colour, materials, equipment and other features and specifications are subject to change and will be determined by Sponsor and/or the Grand Prize Supplier in their sole discretion; for a description of current standard features, visit Sponsor may substitute a 2016 model year vehicle of the same or similar model at its sole discretion. The Grand Prize may differ from that depicted in advertising or promotional materials. The Grand Prize will be delivered solely with the Grand Prize Supplier's express written limited warranties set forth in the owner's manual for the term indicated therein, which will be administered solely by Grand Prize Supplier.

A valid driver's licence for operation of an automobile, proof of insurance and licence plates in the Grand Prize winner's province or territory of residence will be required for the FIAT Studio to release the Grand Prize. In the event that any Grand Prize winner does not have a valid driver's licence, he/she may transfer the Grand Prize Certificate to a member of his/her immediate family (as defined above) who holds a valid driver's licence provided the family member otherwise meets the eligibility requirements under these Official Rules and completes and returns the Declaration and Release Form (as defined herein). Delivery of the Grand Prize is subject to availability. Sponsor and Grand Prize Supplier will use reasonable efforts to deliver Grand Prize to the FIAT Studio closest to the declared winner’s primary residence within ninety (90) days from the date Sponsor receives a completed Declaration and Release Form but will not be liable for delivery delays. Sponsor will notify winner of any delay longer than ninety (90) days. Winner must retrieve the Grand Prize within four (4) weeks of receiving written notification of vehicle delivery to designated FIAT Studio. Winner accepts all risk of loss or damage to the Grand Prize upon taking delivery.
Overall Odds of Winning an Instant Win Grand Prize are approximately 1:139,034 (Singles – 1: 204,086, Peg, Stand up Pouch & Bowl size – 1: 106,509). Grand Prizes will diminish as they are won and claimed.

6. Instant Win Grand Prize Claims:
To claim a Grand Prize, a potential winner must complete the prize claim form found in the winning bag by writing his/her full name, full address (# Street, City, Province and postal code) daytime and evening telephone number, e-mail address, age, correctly answer the mathematical skill testing question on the form and mail claim form together with winning bag by registered mail to: M&M’S® Chase M Down 2 Promotion C/O 5225 Satellite Dr. Mississauga, Ontario, L4W 5P9. Instant Win Grand Prize claim form and winning bag must be postmarked and received on or before September 30th, 2016 or the Grand Prize may be forfeited. Limit one Instant Win Grand Prize per household. Once a winning bag and claim form has been verified, winner (or the winner’s parent/guardian, if he/she is below the age of majority) will be sent and required to sign and return within fourteen (14) calendar days of the date of mailing by Sponsor or its agent, a Declaration and Release Form, releasing the Sponsor, its affiliates and agents including its prize providers, advertising and promotion agencies, from all liability relating to the Promotion and acceptance and/or use of the  Instant Win Grand Prize and confirming his/her compliance with the Official  Rules.

In no event will the Sponsor be liable for more than the three (3) Instant Win Game Grand Prizes as disclosed in the Official Rules.

The Secondary Prize On-Line Instant Win Game commences at 9.00:00 am (ET) January 13, 2016, and closes at 11:59:59 pm (ET) May 13 2016.  (On-line Instant Win Game Period).

There are a total of Three Thousand (3000) prizes available to be won: In no event will the Sponsor be liable for more than the Three Thousand (3000) Prizes disclosed in these Official Rules.

Instant Win Secondary Prizes each consist of a coupon redeemable for a free M&M’S® Singles pack (30g-49g) (ARV $ 1.29CAD) Instant Win Secondary Prizes will be randomly time-seeded throughout the Promotion Period with 1000 prizes to be allocated between February 8, 2016 and May 13, 2016. An Instant Win Secondary Prize is available to be won by the first entrant who enters a valid UPC Code at or after the time that an Instant Win Secondary Prize is randomly seeded. A congratulatory message will indicate that an Instant Win Secondary Prize has been potentially awarded. If a potential winner correctly answers the mathematical skill testing question, he/she will be asked to provide a mailing address so that the prize can be mailed to the address provided. Allow 2-4 weeks for delivery.

Limit of  five (5) Instant Win Secondary Prizes per person. 

The odds of winning an Instant Win Secondary Prize depend on the total number of eligible entries submitted and time that the valid UPC Code is entered in the Instant Win Game. Prizes will decrease as won and claimed.



By entering the Promotion, entrants agree to abide by these Official Rules and Regulations and decisions of the Sponsor and/or the independent judging organization, which are final and binding on all entrants with respect to all aspects of the Promotion.

No correspondence will be entered into except with the potential winners/selected entrants. The Sponsor is not responsible for typographical or other errors in the offer or administration of this Promotion, including but not limited to errors in advertising materials and the Official Rules and Regulations.

All prizes must be accepted as awarded and are non-transferable (except as expressly provided herein), or convertible to cash or other substitutes, except at the sole discretion of the Sponsor. Sponsor reserves the right to substitute a prize(s) of equal or higher value at its sole discretion. Any portion of the prize(s) that is unused or which is not used according to these Official Rules and Regulations will be forfeited and will have no cash value.

All entries and prize claims become the property of Sponsor and will not be returned. By entering this Promotion, each entrant agrees to the use of his/her name, address, and or photograph or other likeness, as well as his/her appearance at publicity events, without any additional compensation and as required by the Sponsor if he/she is declared a winner. Winners, and in the case of a minor, his/her parent or legal guardian, are required to provide a publicity release to this effect. 

Releases accept no responsibility for lost, stolen, delayed, damaged, incomplete or misdirected entries, no purchase requests, no purchase responses, or prize claim forms, or any failure of the website during the Promotion Period for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment, software, technical problems or traffic congestion on the Internet or at any website, or any combination thereof including any injury or damage to an entrant's or any other person's computer related to or resulting from playing or downloading any material relating to the Promotion. In the event of a dispute as to the identity of an entrant, entries made online will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. "Authorized account holder" is defined as the natural person assigned to an e-mail address by an Internet service provider, online service provider, or other organization responsible for assigning e-mail addresses for the domain. Potential winners may be required to show proof of being the authorized account holder for that e-mail address.

Any attempt to deliberately damage any web site or to undermine the legitimate operation of this Promotion including but not limited to any fraudulent claims, is a violation of criminal and civil laws. Should such an attempt be made, Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law. Entrant engaging in any of the foregoing activities will be disqualified and will forfeit any prizes that they may have won.

The Sponsor reserves the right to suspend, cancel or modify the Promotion at any time, subject to the approval of the Regie des alcools, des courses et des jeux in Quebec, for any reason, including if fraud, technical failures including any network server or hardware failure, viruses, bugs, errors in programming, or any other errors or other causes beyond the reasonable control of Sponsor corrupt the administration, security, integrity or proper play of the Promotion.  No more than the stated number of prizes will be awarded.  In the event that production, technical, seeding, programming, or any other reasons cause more than the stated number of prizes as set forth in these rules to be available and/or claimed, the Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims.

This Promotion is exclusively governed by and construed in accordance with the laws of the Province of Ontario, Canada and the federal laws of Canada applicable therein. Any dispute arising hereunder shall be adjudicated solely in the applicable court in Toronto, Ontario, Canada. Promotion is subject to all applicable federal, provincial, municipal and local laws and regulations and is void where prohibited by law.

For Quebec residents only: Any litigation respecting the conduct or organization of a Publicity Contest may be submitted to the Régie des alcools des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the board only for the purpose of helping the parties reach a settlement.

In the event of any discrepancy or inconsistency between the terms and conditions of these official English rules and disclosures or other statements contained in any Promotion-related materials, including, but not limited to: the Promotion entry form, and/or point of sale, television, radio, print or online advertising or the French version of these rules; the terms and conditions of these official English rules shall prevail, govern and control.

By entering the Promotion, entrants consent to the collection and use of their personal information on the entry form as per the privacy policy found under the heading “Privacy Policy” on the Chase M™ Down   Promotion site. For a copy of the Mars privacy policy visit

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