How can I win*?

1. Secondary Prize online Instant Win Game

No Purchase Necessary. Every time you enter a valid UPC code, you will have a chance to be an Instant Win Game winner* of a M&M’S® Singles product.  Limit of one (1) entry per person per day.

Instant Win prizes are randomly time-seeded throughout the Promotion period. An Instant Win Prize is available to be won* by the first entrant who enters a valid UPC at or after the time the Instant Win prize is randomly seeded. Limit of five (5) Secondary Prizes per person.

2. Grand Prize Instant Win Game

No Purchase Necessary.  Randomly seeded in a total of 417,103 M&M’S® Milk Chocolate (48g, 120g, 200g & 400g), M&M’S® Peanut (49g, 120g, 200g, & 400g ), M&M’S® Peanut Butter (46g,144g, 230g & 400g), and M&M’S® Almond (124g), M&M’S MINIS® (120G & 200g) M&M’S® Crispy ( 105g & 176g) , M&M’S® dark (230g) bags found on specially marked displays in stores are 3 winning bags (1 winning Singles (46g 48g, or 49g ) pack , 2 winning Peg, Stand Up Pouch or Bowl size (105g, 120g, 124g,144g,176g 200g, 230g or 400g) pouches. 

Each winning bag will contain a Prize claim form with a graphic depiction of a Red, Yellow or Orange M&M’S® Character. The in-pack Prize claim form will contain information on how to claim the Grand Prize. 

*See Official Rules for full details.

What are the prizes?

There are three (3) instant win Grand Prizes available to be won* and 3,000 Secondary online Instant Win prizes available to be won* at the start of the promotion period. 

Instant Win Grand Prize Game  Prizes:  3 FIAT 500X Crossover.  Approximate Retail Value based on manufacturer’s suggested retail price  ($21,995.00 CAD).  Vehicle Licensing, Insurance, registration, taxes, other costs extra.

Secondary Prize On-line Instant Win game Prizes: 3,000 instant win* FREE M&M’S® Singles product in the form of a coupon.

*See Official Rules for full details.

How many times can I enter?

Secondary Prize online Instant Win game. Limit of one (1) Instant Win Game play per person, per day. Limit of one (1) registration per person and email address. Maximum of four (4) registrations allowed per unique telephone number.

Where can I find a participating UPC Code and what is it?

UPC codes can be found on the outside of participating Mars Canada Inc. products. It consists of 12 digits.

Click here for a sample UPC.

*See Official Rules for full details.

What products are participating?

Click on the following link for a list of all participating Mars Canada Inc. products.

*See Official Rules for full details.

When does the promotion close?

The promotion closes at 11:59:59PM (ET) May 13, 2016.

Can I win* a Prize in the Secondary online Instant Win Game if I don’t have a UPC code?

You require a UPC code to enter.

Please click here for a no purchase 12 digit UPC.

*See Official Rules for full details.